No7 vs Vichy

written by: Tom Qiao
last update: May 29, 2024

No7 vs Vichy Serums: A Skincare Editor's Honest Take

As a skincare editor, I've had the opportunity to try countless serums over the years from both drugstore and high-end brands. Two lines that have consistently impressed me are No7 from Boots and Vichy from the L'Oréal family of brands. While both offer quality serums suitable for a variety of skin types and concerns, they each have their own unique strengths and points of differentiation worth exploring.

Let's start with ingredients, as that's often what serums are most scrutinized for in the skincare world. No7's serum formulas tend to lean heavily on scientifically-backed ingredients like retinol, vitamin C, hyaluronic acid, and peptides. Their Lift & Luminate Triple Action Serum, for example, combines vitamin C with peptides to help brighten and firm skin.

Vichy's serums, on the other hand, put a greater focus on mineral-rich water sourced from the French volcanoes combined with plant-derived actives. Their LiftActiv Supreme Serum features rhamnose, a plant-derived sugar that helps stimulate natural skin lifters, alongside volcanic water and hyaluronic acid.

In terms of efficacy, I've found that both brands deliver on their claims when used consistently over time. That said, they tend to shine in slightly different areas. No7's retinol and vitamin C serums pack a bigger punch for stubborn hyperpigmentation and signs of aging like fine lines. Meanwhile, Vichy's formulas with volcanic water and plant sugars are more geared toward restoring radiance and plumpness.

Texture is another key consideration, especially for those with sensitivity or oily skin types. No7's serums have a lightweight gel or watery consistency that layers beautifully under moisturizer without feeling heavy or greasy. Vichy's tend to have a slightly richer, almost velvety texture that some might find too emollient for daytime, but wonderful for dry skin types.

Both brands offer serums for a wide range of skin concerns beyond just aging, including dullness, acne, and redness. Based on customer reviews, No7's serums seem to be particularly loved by those with acne-prone and oily complexions, while Vichy gets top marks from sensitive and very dry skin types.

In terms of value, No7 definitely has an advantage as a drugstore brand. Their most popular serums like the Line Correcting Booster Serum retail for under $35. Vichy's serums are decidedly more premium, with top sellers like the LiftActiv Supreme Serum H.A. Epidermic Filler clocking in around $55-60.

At the end of the day, both No7 and Vichy deserve their excellent industry reputations when it comes to serums. For those looking for high-performance, science-backed formulas at an accessible price point, No7 is tough to beat. But if you have very dry or sensitive skin and the budget allows, Vichy's unique blends of volcanic water and plant actives could be worth the splurge.

No matter which you choose, consistency is key with any serum to see real results over time. As with any skincare, I'd also recommend reviewing ingredients closely and potentially consulting a dermatologist to ensure a product aligns well with your individual skin type and needs.

Article written by Tom Qiao
Tom is the founder and editor of where he applies his decades of personal experience with skincare problems like acne and acne scarring to provide readers with practical advice and product recommendations.

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